Mobile email readership continues to increase, surpassing both desktop and webmail. With more than half of opens now happening on mobile devices, responsive layouts are a priority when thinking about email marketing. By applying Atomic Design principles when designing email, accessibly, performance, and engagement all improve.
Since mobile usage has become the norm, email recipients simply expect applications and data to work properly across their devices. 70% of consumers delete emails immediately that don’t render well on a mobile device.
Why Responsive Email Design?
Email campaigns can have various effects on customer reach, both positive and negative. With a number of factors that come into play, it is important to consider things such as email design, messaging, opt-in/out options, and frequency. With all of the right factors, it’s been shown that email campaigns increase audience reach, clicks, and conversions.
Responsive Email Design